From landing pages to SEO, as marketers we’ve been focused on increasing conversion rates and optimizing our online marketing initiatives. But when it comes to content, many organizations simply publish and forget. The reality is that creating great content isn’t enough. You also need to create a great content experience that’s engineered to accommodate your goals—whether that means boosting engagement, generating leads or retaining customers.
In this presentation, we’ll talk about the key elements to consider when optimizing your content, including the user experience, the engagement path and the content itself, as well as how to maximize the potential of your premium content for lead generation.
About the Author
Hana is the Head of Marketing at Shopify Plus.
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