How to Get Lucky With Content Marketing

March 17, 2015 Braveen Kumar

Share this Presentation
Facebook
Twitter
Work Email
LinkedIn

Content marketing involves a lot less luck than you might think. When data drives your every decision you can strike gold more often, from ideation to distribution to the overall customer journey. This SlideShare shows how you can use data to create your own luck in content marketing.

About the Author

Braveen is a Content Marketer at Shopify.
Follow on Twitter More Content by Braveen Kumar

Previous Presentation

How to Successfully Implement Video In Your Content Strategy

As one of the richest forms of media in a marketer’s content mix, video is capable of combining visual, aud...

Next Presentation

How to 10x Your Content Team’s Productivity

With limited resources and an unrelenting demand for more content, only a well-oiled content engine can max...

Find out how to 7x your conversion rate in The Content Experience Report

Get the Report

Most Recent Presentations

Personalizing ABM Content Experiences at Scale

How to Get Lucky With Content Marketing

About the Author

Previous Presentation

Next Presentation

Most Recent Presentations

In this session at the ABM Innovation Summit, Uberflip CMO Randy Frisch explored how B2B marketers are increasingly taking ownership of the end-to-end content experience.

As consumers, we live in an overloaded world. So, as B2B marketers, how do we ensure our company's value proposition is crisp instead of part of the raucous? In this session, Christina Bottis, Head of

ABM is all about prioritization and engagement; prioritizing your top accounts, and organizing content to engage and educate accounts. In this session, Francesca Krihely, Director of ABM and Demand Ge

This presentation explores how you can create personalized content experiences in healthcare marketing that will result in a greater return on your investment.

Getting people to know who you are is easy. Getting people to know how you can help them is much more difficult. In order to truly educate potential customers about their business, Aon used a Content

What's the secret to high-converting demand generation campaigns?

Learn how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM.

Presented at B2B Marketing Exchange, Uberflip’s VP of Demand Generation Brandi Smith explores five easy steps to help you focus, align your team, and truly deliver meaningful experiences so you can ro

Learn how to make your ABM and demand generation strategies work in tandem and create harmony in your marketing department.

Your biggest content distribution and ABM engagement channel might be hiding in plain sight: the emails every single one of your coworkers send everyday.

Your customers live in a world where personalized content is a given and therefore critical. But scaling this expectation to thousands of prospects is easier said than done—or is it?

In this webinar, find out how to maximize the returns from your content by improving the content experience as a whole.

Uberflip and Terminus team up for this webinar on how to convert your target accounts with personalized content, measure engagement beyond vanity metrics, get sales to use your content.

During this online event, Vidyard and Uberflip dig into how to accelerate your ABM programs using personalized video content.

We rallied a powerful trio of zombie experts at Uberflip, LeadMD, and Bizible for this webinar to spew out their advice on getting your dead leads to crawl out of the ground and fuel your pipeline.

Randy Frisch, President and CMO at Uberflip, presents an actionable framework for persuading prospects through the power of personalized content experiences.

Uberflip's President and CMO, Randy Frisch, explores how to build an account-based content marketing approach to deliver greater personalization to your target accounts at scale.

Uberflip’s Paige Gerber and Drift’s Chris Handy reveal five easy steps that will help you deliver meaningful experiences to your customers and prospects.

Randy Frisch joined MarketingProfs' Marketing Strategy Virtual Conference to discuss 8 data science insights to boost content engagement and drive conversions.

Creating personalized content experiences for each of your target accounts can be a daunting task. But does it have to be?