How to Engage, Generate, and Qualify More Leads Using Interactive Content

January 13, 2016 Hana Abaza
B2B lead generation involves so much more than simply producing leads — of course, much of the value that comes from lead generation tactics lies less in the quantity of leads, and more in the quality. Interactive content is quickly becoming a best practice for B2B marketers. When implemented effectively, interactive content not only supercharges your lead generation and engagement strategies, but can also help to better qualify leads and construct rich lead profiles. In this presentation, Uberflip’s Hana Abaza and ion interactive co-founder Anna Talerico explore the strategies and tactics used by leading next-generation content marketers. You’ll learn: - How to convert significantly more leads from your content marketing - How to build rich lead profiles that include content consumption, buyer business challenges, and readiness - How to evaluate your content marketing results in a radically different way

About the Author

Hana Abaza

Hana is the Head of Marketing at Shopify Plus.

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