How to Effectively Incorporate Quizzes in Your Content Strategy

May 19, 2015 Hana Abaza
People love taking quizzes—we love testing our mettle and understanding ourselves through these fun pieces of interactive content. In fact, according to BuzzSumo, the average quiz gets shared 1900 times, making quizzes a reliably engaging component of any content marketing mix. Even beyond BuzzFeed, both B2B and B2C brands can tap into the virality of quizzes as an opportunity to generate more engagement and capture quality leads. Learn how to incorporate quizzes into your content marketing—the right way. In this presentation, you will learn: - Why quizzes are uniquely effective compared to other content formats - What makes a great quiz and all the different types you can create - How to channel the virality of quizzes to achieve your marketing goals

About the Author

Hana Abaza

Hana is the Head of Marketing at Shopify Plus.

Follow on Google Plus Follow on Twitter More Content by Hana Abaza
Previous Presentation
How to Optimize the Content Experience
How to Optimize the Content Experience

Great content isn't enough - marketers also need to focus on creating a great content experience that's eng...

Next Presentation
How to Capture, Nurture & Ensure High Quality Leads
How to Capture, Nurture & Ensure High Quality Leads

Quality leads are integral to ensuring your Sales team's time and effort is effectively spent. Learn how to...


Ready to Take Your Content Experience to the Next Level?

First Name
Last Name
Phone Number
Are you an agency?
Yes, add me to the Uberflip email list!
By checking this box, you provide us consent to email you educational content, and information on our products and services. You may unsubscribe at any time.
I am an EU Citizen
By registering, you confirm that you agree to the storing and processing of your personal data by Uberflip as described in the Privacy Policy. By registering I confirm that I have read and agree to the Privacy Policy.
Thank you!
Error - something went wrong!