How to Design Compelling Content Experiences

July 8, 2015 Hana Abaza
When you break it down, it’s not content that converts visitors, that compels them to opt-in to your marketing. If it was that easy, quantity and quality would be all you needed. But no, it’s the experience that ties it all together. Can you attract an audience with value, encourage them to interact with content that engages them, and deliver the right call to action at the right time? In this presentation, Uberflip’s Hana Abaza and SnapApp’s Vanessa Porter discuss how to leverage new interactive content formats in tandem with a content experience that’s optimized to make it all work.

About the Author

Hana Abaza

Hana is the Head of Marketing at Shopify Plus.

Follow on Twitter More Content by Hana Abaza
Previous Presentation
Why "SMarketing" Matters
Why "SMarketing" Matters

Sales and Marketing have the same goal: To generate more revenue. So why is it so difficult for these two t...

Next Presentation
Marketing Automation Hacks: Marketo
Marketing Automation Hacks: Marketo

If you’re already using Marketo, then you know that Marketing Automation is an indispensable tool for execu...

Find Out How to 7x Your Conversion Rate in The Content Experience Report

Get the Report