How to Conquer the Content ROI Conundrum
Many marketers are still playing “Where’s Waldo” when it comes to measuring the real ROI of content. That’s because they start thinking about it too late in the process. In this B2B Content Hacks session, Marketo’s Heidi Bullock reveals the secret to achieving actionable insight into content ROI.
About the Author
Hana is the Head of Marketing at Shopify Plus.Follow on Google Plus Follow on Twitter More Content by Hana Abaza