How to Clean Up Your Marketing Automation Database

February 13, 2015 Francois Mathieu
Data quality is integral to a successful marketing automation campaign. With efficient processes, refined workflows, and a focus on data quality, you can feed better leads to your Sales team.

About the Author

Francois Mathieu

Francois Mathieu is a growth marketer at Opencare.com, the fastest growing healthcare discovery platform in North America. He previously led demand generation at marketing software company Uberflip, where he tripled the B2B lead generation output. Francois started his career at Desjardins Group, specializing in the fields of market intelligence and customer data analysis.

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