Six figure deals in 3 letters - ABM

April 23, 2019

ABM is all about prioritization and engagement; prioritizing your top accounts, and organizing content to engage and educate accounts. In this session, Francesca Krihely, Director of ABM and Demand Generation at MongoDB, showcased the many ways she has used content experience for powering her ABM strategy to organize, distribute, and measure the impact of their content.

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