Every potential customer’s buyer journey is different, and it’s important for your organization to provide the content they need, when they need it. Building an on-demand strategy for your B2B content can not only improve the discoverability of your content assets, but can also help to increase your content’s lifespan and increase lead generation.
In this presentation, Uberflip’s VP of Marketing, Hana Abaza, and ON24’s VP of Content Marketing, Mark Bornstein, provide actionable insight on how to build a successful on-demand B2B content strategy.
You will learn:
- Why and how you should leverage your B2B content on-demand
- How to optimize specific content assets to be available to your audience on-demand
- How to build a content experience that is designed for on-demand access to your content assets
About the Author
Hana is the Head of Marketing at Shopify Plus.
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