How to Build a B2B Social Content Calendar

September 22, 2016 Hana Abaza
Social media is still a powerful distribution channel for B2B content, but a number of challenges arise when trying to effectively schedule content on social. How can you ensure that your social content cuts through the noise, is aligned with your overall marketing initiatives, and actually resonates with your audience? Leveraging a social content calendar will help improve your impact on social media, as well as increase your social marketing productivity. In this presentation, Sprout Social shares their tactical tips for building an effective B2B social content calendar.

About the Author

Hana Abaza

As VP Marketing, Hana enables her team to focus on an incredible customer experience combined with a metrics-driven approach, so Uberflip can truly understand its customer's needs.

Follow on Google Plus Follow on Twitter More Content by Hana Abaza
Previous Presentation
How to Improve Your Content Experience With CUPs and Redirect Rules
How to Improve Your Content Experience With CUPs and Redirect Rules

URLs are a significant part of any content experience. New features like Customized URL Paths (CUPs) and Re...

Next Presentation
Creating a Culture of Content and Collaboration Within Your B2B Organization
Creating a Culture of Content and Collaboration Within Your B2B Organization

Content is no longer only in the marketing department's domain. Content fuels the entire buyer journey, whi...

×

Join 20,000+ smart marketers & subscribe to our daily email!

First Name
!
Thank you!
Error - something went wrong!