Too often, content is treated as an "add-on" to a website, or buried in a neglected resource center. What B2B marketers need to understand is that treating their content separately from their user experience is killing their content's performance.
It's crucial for B2B marketers to start considering their content as an integrated part of their user experience, but where should they start?
In this presentation, UserTesting's Stef Miller explains how B2B content marketers can start providing a great user experience.
About the Author
As VP Marketing, Hana enables her team to focus on an incredible customer experience combined with a metrics-driven approach, so Uberflip can truly understand its customer's needs.
Follow on Google Plus
Follow on Twitter
More Content by Hana Abaza