How Content Marketing and User Experience Go Hand-in-Hand

April 14, 2016 Hana Abaza

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Too often, content is treated as an "add-on" to a website, or buried in a neglected resource center. What B2B marketers need to understand is that treating their content separately from their user experience is killing their content's performance. It's crucial for B2B marketers to start considering their content as an integrated part of their user experience, but where should they start? In this presentation, UserTesting's Stef Miller explains how B2B content marketers can start providing a great user experience.

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Hana is the Head of Marketing at Shopify Plus.
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