How Blackbaud Boosted Lead Generation Through Their Content Experience (SiriusDecisions Summit)

May 31, 2016 Yoav Schwartz
Uberflip is the backbone of Blackbaud’s content amplification strategy and the online hub for all of its thought leadership content. The company also integrates social media feeds and its user conference content to add personality to the site. Blackbaud’s partnership with Uberflip has allowed it to optimize its monthly lead and demand generation activities. Check out this presentation to learn how easy integration with Marketo marketing automation enables Blackbaud to drive prospects from its email campaigns directly to its Hub and to track interactions once prospects are on the site.

About the Author

Yoav Schwartz

Yoav is the co-founder and CEO at Uberflip and is responsible for driving the mission, vision, and goals of the company. He spends considerable time working with his team to continuously delight and surprise Uberflip's customers.

Follow on Google Plus Follow on Twitter More Content by Yoav Schwartz
Previous Presentation
Predictive Analytics: A Content Marketer's Secret Weapon
Predictive Analytics: A Content Marketer's Secret Weapon

In this presentation, Infer examines the intersection between content marketing and predictive analytics.

Next Presentation
3 Ways to Transform eBooks to Boost Your B2B Marketing Results
3 Ways to Transform eBooks to Boost Your B2B Marketing Results

Almost every B2B marketer has experience leveraging eBooks. Don't let your eBook process get tired – keep i...

×

Join 20,000+ smart marketers & subscribe to our daily email!

First Name
!
Thank you!
Error - something went wrong!