How Blackbaud Boosted Lead Generation Through Their Content Experience

May 12, 2016
Blackbaud K-12 exclusively serves the philanthropic market. Through supporting foundations, to education institutions and nonprofits, Blackbaud provides a platform that allows these organization to connect all their core functions (fundraising, marketing, academics, learning etc.). Blackbaud K-12 connects key content and events with families to ensure they are always connected with the organization. Given that their audience is very tech-savvy, Blackbaud needed to find a better way for schools to experience their content mix online and help them move into an engaged visitors and eventually a lead. By leveraging Uberflip, Blackbaud was able to increase the number of return visitors, improve lead nurturing, empower the marketing team to manage this experience and increase the number of downloads and page views
Previous Presentation
3 Ways to Transform eBooks to Boost Your B2B Marketing Results
3 Ways to Transform eBooks to Boost Your B2B Marketing Results

Almost every B2B marketer has experience leveraging eBooks. Don't let your eBook process get tired – keep i...

Next Presentation
How to Increase Your B2B Blog's Shareability
How to Increase Your B2B Blog's Shareability

Generating views and shares on content isn't easy – especially in competitive B2B industries. However, th...


Ready to Take Your Content Experience to the Next Level?

First Name
Last Name
Phone Number
Are you an agency?
Yes, add me to the Uberflip email list!
By checking this box, you provide us consent to email you educational content, and information on our products and services. You may unsubscribe at any time.
I am an EU Citizen
By registering, you confirm that you agree to the storing and processing of your personal data by Uberflip as described in the Privacy Policy. By registering I confirm that I have read and agree to the Privacy Policy.
Thank you!
Error - something went wrong!