How a Content Marketing Company Does Content Marketing

December 10, 2015 Hana Abaza
You've invested in content marketing. You're consistently publishing valuable content that's relevant to your audience, but you're still not hitting your targets. What gives? The truth is, even if your team is pumping out great content week after week, great content isn't enough. It's just as important to focus on the experience in which your content lives. Building a content experience that's responsive, strategically organized, and optimized for lead generation can dramatically improve your content's performance. Optimizing the content experience to meet your marketing team's goals is critical to scaling your lead generation efforts. In this presentation, Uberflip's Hana Abaza for a webinar to learn how our marketing team leverages Uberflip to boost engagement, generate more leads and fuel marketing automation.

About the Author

Hana Abaza

Hana is the Head of Marketing at Shopify Plus.

Follow on Google Plus Follow on Twitter More Content by Hana Abaza
Previous Presentation
How the Content Crunch Stole Christmas
How the Content Crunch Stole Christmas

Every B2B marketer liked content a lot… but Schminch, who couldn’t keep up with the daily content crunch, d...

Next Presentation
How to Assemble a Results-Driven B2B Marketing Team
How to Assemble a Results-Driven B2B Marketing Team

Assembling a results-driven B2B marketing team that can help your organization meet its growth goals is no ...

×

Join 20,000+ smart marketers & subscribe to our daily email!

First Name
!
Thank you!
Error - something went wrong!