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Creating Harmony Between Demand Generation and ABM

Learn how to make your ABM and demand generation strategies work in tandem and create harmony in your marketing department.

Between the need to launch and scale your ABM programs to managing your current demand generation efforts, it’s easy to feel overwhelmed and drop the ball on one or the other.

Brandi Smith, VP, Demand Generation Marketing at Uberflip and Charm Bianchini, Head of Global Demand at Engagio, explore how their teams make both strategies work in tandem and create harmony in their marketing departments.