The better your buyer persona represents your actual customers or prospects, the more effectively you'll be able to target them. Yet, a large group of brands haven't developed buyer personas as part of their marketing strategy.
Tracking Content Marketing ROI for Dummies
Content marketing is a discipline where art meets
science, and reporting is a lot like telling a story
Creating Content for Sales Enablement
You’re probably creating content with the goal of generating demand and collecting leads, but are you also ...
Find out how to 7x your conversion rate in The Content Experience Report