All » SlideShares for the Content Marketing Manager, Demand Gen Managers and Decision Makers » Buyer Personas 101: How to Build The Perfect Profile
The better your buyer persona represents your actual customers or prospects, the more effectively you'll be able to target them. Yet, a large group of brands haven't developed buyer personas as part of their marketing strategy.
B2B Content Marketing Trends 2015 [Infographic]
MarketingProfs and the Content Marketing Institute have partnered yet again to bring you the latest B2B con...
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Most Recent Presentations
How Blackbaud Optimized their Content Strategy and Proved ROI with Uberflip & Brightfunnel
We all know an optimized content strategy is key to generating leads, and creating efficiency. But, how do we prove the ROI of our content? Read these slides to learn the key steps to optimize and mea
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This SlideShare shows how Snowflake saw a massive increase in engagement, conversions, and click-through rates. With the combination of Terminus and Uberflip, they were able to see 149 times more conv
How to Revive Your Database and Content to Thrive in the Engagement Economy
A clean database is key to knowing your audience and properly segmenting prospects. Without the right content, your campaigns and nurture programs could fall flat inside the engagement economy.
How to Personalize Content Experiences at Scale
This SlideShare was presented by Uberflip's Presiden and CMO Randy Frisch. How to Personalize Content Experiences at Scale shows how B2B marketers are increasingly taking ownership of the end-to-end c
Fuel Your Holiday Marketing with Re-Wrapped Content
While over 73% of B2B marketers have tried account-based marketing, only 19% said they have confidence to execute it properly. ABM strategies can speed up sales cycles and close deals faster, but gett
Tech stack tips to save you time on marketing projects
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How to Personalize Content at Scale for ABM
Randy Frisch, CMO & Co-founder, presents at Vidyard's Fast Forward Virtual Summit in November 2017.
Driving B2B Engagement with Personalized Content
Learn how B2B marketers are using personalized content to to drive engagement.
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How to Personalize Content at Scale for ABM - Dreamforce 2017
Curious about Account-Based Marketing but not sure if you have the resources to pull it off? Account-Based Marketing is high-touch and extremely targeted; its very nature, however, creates challenge
Uberflip and Salesforce Pardot
Learn how Uberflip works with Pardot to help you save time on building landing pages, increase engagement, drive higher conversions, and gain deeper insights.
Revamp Your B2B Content Strategy - Dreamforce 2017
Is your B2B content marketing strategy looking a bit stale? How long has it been since you've assessed your customer and prospect content journeys? Learn tips from Uberflip's CMO & President, Randy Fr
How to Create Talk Triggers in 6 Steps
The 6 step recipe to generate talk triggers.
Talk Triggers, Plus Ask Jay Baer Anything
Jay Baer recently unveiled his new framework, Talk Triggers: Content that Creates Word-of-Mouth, and he has done exactly that – sparked incredible discussions among marketers everywhere on how to tur
Launching and Scaling an Account Based Marketing Strategy: Implementing the Right Way
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How to Amplify Content and Empower Marketers: Marketo + Uberflip
Marketo users: Learn how to optimize content, scale personalization, drive engagement, and score leads better.
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Your content experience is the environment in which your content lives, but it's also much more than that. It's the place where all the user action takes place. It's where a visitor converts to a lead
Business to Human: An Engagement Marketing Panel Discussion
Today's B2B buyer completes as much as 70% of their buyer journey digitally. It's an imperative for marketers to engage with buyers in a highly targeted manner that connects with them both emotionally
Grow Camp 2018: Personalize Content Experience at Scale
Thanks for registering for Grow Camp! Here's the presentation by Randy Frisch, CMO and President of Uberflip.
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