Charting the course for your marketing efforts in 2016?
One of the best strategies for mapping out your 2016 content marketing plan is to take a look back at what worked in 2015. Understanding the strategies, tactics, and tools that worked (and didn’t work) last year can help to fuel your strategy as you look ahead.
In addition to examining your own content performance, however, it’s also important to have a look at how your competitors and industry leaders performed. Which pieces of their content stood out? What content topics and types were widely shared? This kind of information is invaluable for understanding your audience and anticipating next year’s trends.
In this presentation, BuzzSumo's Steve Rayson examines some of the top performing B2B content of 2015.
About the Author
Hana is the Head of Marketing at Shopify Plus.
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