Consumers are being bombarded with more content than ever before and attention spans are at an all time low. Great content isn’t enough. No matter how thought provoking a piece of content is, if the content experience falls short, its effectiveness drops. The environment where your content lives impacts how that content is consumed and influences your end-user’s desire to act.
In this SlideShare, you'll learn:
- What the “content experience” is and why it matters
- How to build engaging digital and physical content experiences
- How to execute with a small team and limited resources
About the Author
Jermaine Reyes is the Content Marketing Manager at Uberflip, a platform that allows marketers to create, manage and optimize content experiences at every stage of the buyer’s journey. Jermaine oversees Uberflip’s content marketing calendar and creates fresh, relevant content for the modern marketer. A 9-year marketing and communications professional, Jermaine keeps both eyes open to emerging, disruptive technologies and the simple fundamentals of planning and executing well.More Content by Jermaine Reyes