Creating a consistent flow of high-quality content is a challenge for even the most experienced content marketers. But you can't fix that problem by forcing yourself and your team to come up with a daily tide of amazing ideas — Walt Disney himself couldn't hurdle that creativity obstacle.
Instead of reinventing the wheel time and time again, you should create more versions of the wheels you already own. This is the magic of "content atomation" and it's the secret strategy of some of the world's best marketers.
In this presentation, Jay Baer from Convince & Convert and Hana Abaza from Uberflip show you exactly how it's done, including:
• How to plan for atomization from the concept stage
• How to choose where and how your atomized content is deployed
• How to unify content and social media in an editorial calendar that is atomization-friendly
• How to use curated content to boost your atomization success
About the Author
Hana is the Head of Marketing at Shopify Plus.
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