All » SlideShares for the Content Marketing Manager, Demand Gen Managers and Decision Makers » A New Model For Prospect Scoring: Separating Activity & Engagement
Lead scoring gives you insight into activity, but how much can you really tell from a single number? If your content strategy is mature and prospects are highly engaged, you may find yourself wanting more data to act upon. Ben Harrison, Managing Director at Brainrider, and Sam Brennand, VP of Customer Success at Uberflip are here to help.
Talk Triggers: How Content Creates Word-of-Mouth
In this fast-paced Webinar, you'll learn how to use content to turn customers into volunteer marketers. Joi...
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