How PPC & Content Creation Affect Your Bottom Line [Podcast]

June 7, 2016 Uberflip Hub

Flip the Switch

In this episode, founder of KlientBoost, Johnathan Dane, speaks about the growing importance of effective pay-per-click models in driving company growth. He also discusses content as a way to ensure prospects have a positive experience with your brand.

Listen on iTunes

Guest bio: 

Johnathan Dane, Founder & CEO of KlientBoost, loves AdWords and PPC and has been named "Conversion Marketer To Watch” by the Unbounce readers. His goal is to help businesses of all industries become better at advertising by teaching them about permission marketing and making it easier for their potential customers to find them. 

Episode breakdown:

  • Pay-per-click (PPC) as an integral part of any marketing strategy

  • The diverse goals and outcomes that can come from Google AdWords

  • Misconceptions about PPC ads for search

  • The growing relationship between connecting PPC ads to the sales cycle

  • How to optimize keyword choice

  • Recognizing channel temperature and intent of PPC on different social mediums

  • Growing importance of micro-commitments to propel CTA completion

  • How to eliminate friction points on landing pages

  • The major PPC search trends across the marketing space

  • Content as directly impacting lead generation and the bottom line

  • The difference between quick sales and growing brand equity

  • Leveraging personality as a selling point

  • Guest blogging in content strategy as a way to leverage larger audiences

Resources:

Connect with Johnathan:

Flip the Switch

Previous Presentation
SEO Pocket Guide: 7 Things Every Content Marketer Should Know About SEO
SEO Pocket Guide: 7 Things Every Content Marketer Should Know About SEO

SEO should be top of mind for every content marketer. Take a look at 7 tips that industry experts – like Le...

Next Article
Analyze This: Utilizing Analytics & SEO for Better Content Marketing [Podcast]
Analyze This: Utilizing Analytics & SEO for Better Content Marketing [Podcast]

Get incredible advice about analytics and SEO for your content from Orbit Media Co-founder, Andy Crestodina...

×

Join the Content Experience Movement!

Subscribe to our Hub to stay on top of tips, trends and insights.

First Name
By registering, you confirm that you agree to the storing and processing of your personal data by Uberflip as described in the Privacy Policy. By registering I confirm that I have read and agree to the Privacy Policy.
You have successfully subscribed!
Error - something went wrong!