As a Content Experience Explorer (EXPY) Award nominee, Leizyl and Equifax Canada’s Digital Marketing and Marketing Communications Team are recognized as marketers who take the concept of content experience from beyond buzzword, to proving its impact on revenue. By focusing on the content experience for prospects and customers, Leizyl and Equifax have proven to be innovators who, with experience, talent, and skill, have advanced the practice of content marketing. Read on below to learn their own hard-won insights on how they’re improving the way content is experienced.
How We’re Putting the Content Experience First
Equifax Canada’s Into the Fold hub is an essential component of our go-to-market strategy. It helps us amplify our marketing assets through email and social marketing campaigns. Through the hub we are able to provide targeted and personalized content to our target audience and help us generate marketing leads.
Using the Content Experience to Establish Meaningful Relationships
Our focus is educating our prospects and customers by providing them with engaging and insightful content that will help ignite their bottom line, track down cost savings and protect their business from uncertainty and risk so they can win in tomorrow’s market. With curated content streams geared toward specific industries, business needs, and even client events, we are able to connect with our clients in a way that fuels their success.
Creating Amazing Content Experiences Along the Entire Journey
For each marketing campaign we send out that is centered around content on our hub, we advise our sales and consulting teams in advance so they are prepared to follow up with clients personally. With every customer-facing Equifax Canada employee pointing clients to our hub, either through email or social media, we are promoting our content and giving customers a unified, polished experience with Equifax content.
Future Explorations in Content Experience
We aim to adopt account-based marketing by delivering targeted and more personalized content, generate more engagement and provide more useful information to prospects and customers that improves qualified leads rate so that sales can take action, convert, and close deals faster.