We are removing the CTA limit from all accounts on our Exclusive pack and higher. This means the majority of our customers will now have unlimited CTAs!
As passionate advocates for content experience, it’s important for us to practice what we preach and enable our customers with best practices and the ability to follow them.
In The Content Experience Report, we shared data supporting the importance of using contextual CTAs throughout your content. For example, marketers see double the conversion rate when they add a background image to a CTA beside their content—AND—contextualizing your CTAs to the content makes them 2x as effective when used beside your content.
Until now, the number of CTAs you have available to use has been tied to your particular pack type. The feedback we’ve received from you, our customers, has been that you don’t have enough to contextualize your CTAs as much as you would like to.
That’s why we’ve decided to make CTAs unlimited. As of today, all of our customers on the Exclusive pack or higher have access to unlimited CTAs. You now have the freedom to fully optimize your content experiences with contextual calls-to-action. Oh, the possibilities!