Custom labels are an often forgotten or unknown customization opportunity for your Hub. Left with the default you can easily get by but going that extra step to personalize them to your audience will make an impact when it comes to improving your user experience (and even offering trickle benefits for on-page SEO). Providing a clear path for your visitors to navigate and interact with your Hub allows for natural movement from one page to the next, encouraging visitors to binge more and stay longer.

So what exactly are custom labels and how can you update them? Labels are the various interface elements (text) you see and interact with across the front-end of your Hub. This includes titles, headings, buttons, and actions. These elements individually seem small but make up the overall feel, tone, and interactivity of your hub. Custom labels can be applied at the Hub, Stream, and item level, allowing for flexibility in implementation.

Here’s a help article that explains the “how” behind updating these labels at each level. From this point forward, let’s discuss “why” and “what” to consider at each stage.

Where to begin

The list of available labels to customize can be a tad overwhelming. That’s why we’ve gathered a list of the top five custom labels to update to make your hub come alive.

1. Latest content header on the Hub homepage

By default, your Hub will have a header label at the top of the page called “Latest Content.” Since this can be one of the first headings your visitors see, it’s important to give it a little love. Try infusing it with keywords that will resonate with your audience and help boost your SEO efforts. Giving this heading some context to what exactly the visitor will find on the page can help your audience gain trust and curiosity fast.

2. Hub-wide tile CTAs

Every Hub has the standard call-to-action buttons on their tiles: Read Article, Read Flipbook, Watch Video, View Tweet. For the most part, these CTAs get to the heart of the matter and provide clear direction. But could it be even clearer than that? Instead of Read Flipbook, it may be better to say View PDF. Always step into your audience's shoes and think about what would make the most sense to them. By changing these labels at the Hub level you’ll be updating these CTAs throughout all your Streams of your Hub. But you want to customize them on the stream level, we have an option for that.

3. Stream-level tile CTAs

Perhaps you have items bucketed in a Stream that fit a specific content type: for example, infographics. You may have added these items in the form of a flipbook or article and as a result the tile CTA says something like “Read Flipbook” or “Read Article.” To your audience, this doesn’t particularly make sense since infographics are their own medium. You can alter the tile CTA at the Stream level so all items within that Stream have the custom label of your choosing (in this case infographics). An important thing to note is that any label changes made at the Stream level will override those made at the Hub level. So if you had decided to change “Read Article” to “Read Blogpost” at the Hub level, but then within the Infographics stream want those articles to say “View Infographics”, the article tile CTAs in that stream only will say “View Infographics.” But we can go one step further when it comes to customizing the tile CTAs, and that’s at the item level.

4. Item-level tile CTAs

At the item level, you can have some fun with the tile CTA since it applies to only one piece of content. Play around with different wording to see what entices visitors to click through to the item. In this example, we have a how-to article we want to promote. To spice up the CTA we’ve changed it from “Read Article” to “Learn How To...” Updates to the custom labels at the item level will apply to the item anywhere it lives across the hub, not just the stream you are editing it in. See what works!

5. Item-level CTAs

When your visitors get to the bottom of their selected piece of content, where do you want them to go next? Consider customizing the copy for those CTA elements at the bottom of your items. Instead of “Other content in this Stream” perhaps wording like “You might also be interested in…” will entice visitors to click through to more items. By adding more descriptive text to the “Return to Home” button your visitors will have more context about where you are leading them. Play around with the copy to test out what works best by changing this at the Stream or item level, or if you know what you want to apply across the board, implement the change at the Hub level.

Final Thoughts:

While these are just some thought starters, the possibilities behind custom labels can be quite vast (different languages, seasonal verbiage, more!). Book time with your CSM to have a fun discussion around custom labels, or we at Uberflip Expert Services love to dig into CTA strategy as well! :)