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Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.

Why Marketers Make Great Project Managers [Podcast]

In this episode, I interview Christina Bottis, CMO at Coyote Logistics.

What we talked about:

  • Mentors who encourage you to leave the comfort zone are everything
  • Creating the buyer journey starts with empathy with the buyer
  • How to love your work travel and keep yourself balanced

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, SpotifyStitcher, and Google Play

About the Author

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

Profile Photo of Randy Frisch