Why Executive Alignment Drives Growth [Podcast]

Don’t choose an opportunity based on the role. Look for a cause, not a job (something you’re so excited about that you’ll do pretty much anything to be a part of that story).

In this episode, I interview Latane Conant, CMO at 6sense:

What we talked about:

• Why she chooses her job based on a cause she believes in
• All about the details of implementing V2MOM 
• Keeping your inner kid and being an unofficial waterski instructor

Check out these resources we mentioned:

• Trailhead on Writing a V2MOM
• Marc Benioff’s book Behind the Cloud 

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play! 

About the Author

As President and CMO, Randy runs around daily between marketing, strategy, operations, sales and execution of Uberflip's awesomeness.

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