Skip to main content
Get the latest content delivered straight to your inbox!


Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.

Why Empathy Is a Key Leadership Strategy [Podcast]

Marketing is a discipline with a lot of functionally specific excellence—and a good CMO will let them get on with their expertise. CMOs have to be able to explain the executive team’s needs to the marketing team and vice versa.

On this first episode of The Marketer’s Journey, I got to talk with Maria Pergolino, Chief Marketing Officer at Forbes Communications Council.

What we talked about:

  • Why you should let the email marketer get on with sending email
  • How Maria’s high points were also her low points
  • The 2 pieces of advice for a senior marketer to jump into the executive team
  • Mentorship vs. Sponsorship
  • Balancing over 80,000 customers

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, SpotifyStitcher, and Google Play!

About the Author

After 5 years as our CMO, I moved to focus on engaging with our community. This could be a customer or someone just dipping their toes into Content Experience. I am here to guide you, but more likely learn from you and share it back. As Chief Evangelist, I want to bridge your stories so we create a better content experience and in turn customer experience (CX). The term “evangelism” actually comes from Greek history and the three words of 'bringing good news'. This is my goal - to bring good news to you every day. It could be a customer story you could learn from or a simple upbeat thought to get you out of a rut.

Profile Photo of Randy Frisch