When to Introduce Price into the Buyer Journey [Podcast]

March 31, 2020 Randy Frisch

In an ideal world, when a marketer leads with the value their product or service provides, then follows up with a price that’s surprisingly good for that value, closing a deal would be easy. 

But in reality, it isn’t always that simple. 

In this episode, I interview Patrick Moorhead, Chief Marketing Officer at Price f(x):

What we talked about:

  • When to introduce the pricing conversation into the buyer journey
  • Formally asking someone to be your mentor (despite the awkwardness)
  • The most overlooked component of the price discussion: feelings
  • Finding little quality moments with family can equal an entire vacation

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

About the Author

Randy Frisch

As President and CMO, Randy runs around daily between marketing, strategy, operations, sales and execution of Uberflip's awesomeness.

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