The Sales Process Is Broken [Podcast]

February 18, 2020 Randy Frisch

The sales process is broken. Nobody actually enjoys buying anymore—especially not software. And when it comes to most sales processes, the human touch has just disappeared.

I recently talked with Ryan Bonnici, CMO at G2, about his approach to this problem.

What we talked about:

  • How being a mini CMO prepared him to wear all the CMO hats
  • His take on how the sales process is broken (and how to streamline it)
  • Why marketers should think like consumers
  • Four weeks off a year is the bare minimum

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

About the Author

Randy Frisch

As President and CMO, Randy runs around daily between marketing, strategy, operations, sales and execution of Uberflip's awesomeness.

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