The Sales Process Is Broken [Podcast]

February 18, 2020 Randy Frisch

The sales process is broken. Nobody actually enjoys buying anymore—especially not software. And when it comes to most sales processes, the human touch has just disappeared.

I recently talked with Ryan Bonnici, CMO at G2, about his approach to this problem.

What we talked about:

  • How being a mini CMO prepared him to wear all the CMO hats
  • His take on how the sales process is broken (and how to streamline it)
  • Why marketers should think like consumers
  • Four weeks off a year is the bare minimum

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

About the Author

Randy Frisch

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

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