The Next Wave of B2B Marketing [Podcast]

March 3, 2020 Randy Frisch

The next wave of B2B marketing has arrived. 

Marketing and revenue executives are re-thinking their infrastructure, process, and approach to meet changing customer and executive expectations. What worked in the first era of modern marketing, will not deliver in the next era.

In this episode of The Marketer’s Journey, I check in with Scott Vaughan, Chief Growth Officer at Integrate, Inc.

In addition to the new era of B2B marketing, we discuss:

  • Mapping out a career from VP level to C level
  • Encouraging internal change management
  • Bringing real innovation back to the B2B space

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play.

About the Author

Randy Frisch

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

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