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The Key to Knowing When to Buy MarTech

 

On this episode of The Marketer’s Journey, I interview Jason McClelland, CMO at Algolia, a startup that enables developers to build next generation apps with composable APIs. During the episode, we discuss Jason’s non-traditional path to CMO, how brands can make the most of their tech, and the key processes that ensure success.

 

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify!

 

Key takeaways from this episode:

  • Keep an eye out for potential. Jason took a non-linear path to the role of CMO. Part of the reason for his success was his ability to recognize potential and follow through on his interests throughout his career. When looking for a new company to join, it’s important to look at the bigger picture and visualize the highest potential of an organization from the beginning.
  • Be intentional. As a tech advisor for major corporations like Coca-Cola and Nike, Jason noticed that it was common for CMOs to become enamored with flashy new technology without stopping to think about the real function and purpose they were looking to fulfill. This is why he recommends getting crystal clear on the goal in mind and the systems that will help to achieve it before hitting go on a digital transformation.
  • Pick a specialty. For anyone who’s on a path to CMO, Jason recommends ensuring you have adequate knowledge of all areas of the marketing function, while also specializing in one key area. He notes that most companies hire people based on the need to solve a specific problem, so aligning on one key area that you can become a true expert in will ultimately serve you well on your career trajectory.

Learn more about Algolia here: https://www.algolia.com/ 

Learn more about Jason here: https://www.linkedin.com/in/jasonmcclelland/

About the Author

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

Profile Photo of Randy Frisch