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Storytelling and Having Fun with the Buyer Journey [Podcast]

Fun is the key to engagement on social media. Fun doesn’t mean irresponsible or irreverent—but it’s a quality that takes our responses from mediocre “like” to up to “love.”

Fun is a personality trait that also marks an effective brand. At least, that’s the mantra of one of the most successful brand builders who focuses on telling compelling stories.

In this episode, I interview Henk Campher, VP of Corporate Marketing at Hootsuite

What we talked about:

  • How to work for Nelson Mandela, Marc Benioff, Starbucks, and Salesforce
  • Work should be fun, and so should brands
  • Marketers sell their brains, so pouring back into your mind is essential

Check out this resource we mentioned during the podcast:

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play

About the Author

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

Profile Photo of Randy Frisch