Selling Strategically Versus Selling Functionally [Podcast]

April 7, 2020 Randy Frisch

Strategic selling starts with trust. And when someone chooses to work with a marketer at an agency, they’re pretty much putting their job into your hands. 

In this episode, I interview Andrea Lechner-Becker, CMO at LeadMD, about selling strategically vs. functionally.

What we talked about:

  • Selling strategically versus selling functionally 
  • What it’s like selling people’s brains and problem-solving abilities
  • If you write a novel about only having 60 days to live, you gain a new outlook on life
  • How Andrea stepped away from her job to work on a passion project for a year

Check out this resource we mentioned during the podcast:

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

About the Author

Randy Frisch

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

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