Selling Strategically Versus Selling Functionally [Podcast]

April 7, 2020 Randy Frisch

Strategic selling starts with trust. And when someone chooses to work with a marketer at an agency, they’re pretty much putting their job into your hands. 

In this episode, I interview Andrea Lechner-Becker, CMO at LeadMD, about selling strategically vs. functionally.

What we talked about:

  • Selling strategically versus selling functionally 
  • What it’s like selling people’s brains and problem-solving abilities
  • If you write a novel about only having 60 days to live, you gain a new outlook on life
  • How Andrea stepped away from her job to work on a passion project for a year

Check out this resource we mentioned during the podcast:

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

About the Author

Randy Frisch

As President and CMO, Randy runs around daily between marketing, strategy, operations, sales and execution of Uberflip's awesomeness.

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