Is Your Sales to Marketing Ratio 7:1? [Podcast]

January 21, 2020 Randy Frisch

At DW’s company, there are 60 in sales and 8 in marketing. Yet he counts the marketers as part of sales (and the SDRs as part of marketing). This exemplifies the extent to which marketing IS sales—in other words, smarketing.

In this episode, I interview Dailius Wilson, VP of Sales and Growth at Get Accept, about how he positions sales and marketing.

What we talked about:

  • Why he has 60 salespeople and 8 marketers
  • How he’s excited to use tech to influence the buyer experience
  • Learning languages, writing plays, DJing, and Hollywood life

Check out these resources we mentioned during the podcast:

Check out this and other episodes of The Marketer’s Journey on Apple PodcastsSpotifyStitcher, and Google Play

About the Author

Randy Frisch

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

Follow on Twitter Follow on Linkedin More Content by Randy Frisch
Previous Article
Use Storytelling to Integrate SDRs into Marketing [Podcast]
Use Storytelling to Integrate SDRs into Marketing [Podcast]

Hear from Edwin Abl, CMO at Modulr, about heading up the "smarketing" department in this episode of The Mar...

Next Article
How to Personalize Outreach for a Buying Committee [Podcast]
How to Personalize Outreach for a Buying Committee [Podcast]

In this episode, hear from Meredyth Jensen, Senior Vice President of Marketing and Brand Communications at ...

Trends Report: What Today's Marketers Are Focused On In 2020

Download Now