In this episode of The Marketer’s Journey, I interview Samantha Goldman, VP of Marketing at breather. breather is a company that provides spaces for people to work, so during the pandemic, it’s been more important than ever for them to have a truly strategic marketing leader who knows her team has to be mobilized and able to work collaboratively—wherever they all may be.
Before her time at breather, Samantha held senior marketing roles at Lyft and Castlight Health. In her current role, she is working through the pandemic as breather iterates on their product offerings to keep people everywhere connected.
Key takeaways from this episode:
- Giving people access is the trait that all tech companies share. Whether it’s access to credit, transportation, healthcare, or office space, technology exists to provide people with access.
- “When there’s a rocket ship you get on the rocket ship.” Even if it’s not the perfect role, when a grand opportunity knocks, you get on and find a place for yourself.
- Throughout the pandemic, we have gotten great at working remotely, but the next phase of things will find people trying to figure out how to work in a “hybrid” approach with some people fully remote and some people coming into the office.