Build Your Marketing Strategy on Trust [Podcast]

December 17, 2019 Randy Frisch

Every step of the marketer’s journey takes trust: from implicitly trusting your team to creating innate trust in your company’s brand. 

In this episode, I interview Jeanne Hopkins, CMO at Lola.com:

What we talked about:

  • Trusting your team, buyer personas, and the impossibility of using the same messaging
  • Creating content for individual personas and the Voice of the Customer meeting
  • Where you vacation when you work for a travel company (New Hampshire, actually)

Check out this and other episodes of The Marketer’s Journey on Apple PodcastsSpotifyStitcher, and Google Play

About the Author

Randy Frisch

As President and CMO, Randy runs around daily between marketing, strategy, operations, sales and execution of Uberflip's awesomeness.

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