Every step of the marketer’s journey takes trust: from implicitly trusting your team to creating innate trust in your company’s brand.
What we talked about:
- Trusting your team, buyer personas, and the impossibility of using the same messaging
- Creating content for individual personas and the Voice of the Customer meeting
- Where you vacation when you work for a travel company (New Hampshire, actually)
Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!
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