Brand Experience is an Inside Out Job [Podcast]

November 11, 2019 Randy Frisch

To create trust in the buyer’s journey, you have to be consistent. Just as employees have to buy into the brand of their organizations, buyers have to buy into the brand and the product.

On this episode, I interview Julie Springer, CMO at TransUnion, about how to build a consistent brand—and therefore build trust:

What we talked about:

  • Your team will fail without a sense of mutual trust
  • Brand consistency is everything
  • Work/life balance often means ditching your phone

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, SpotifyStitcher, and Google Play

About the Author

Randy Frisch

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

Follow on Twitter Follow on Linkedin More Content by Randy Frisch
Previous Article
Why Marketers Make Great Project Managers [Podcast]
Why Marketers Make Great Project Managers [Podcast]

In this episode of The Marketer's Journey, Randy Frisch chats with Christina Bottis, CMO at Coyote Logistic...

Next Article
Why Empathy Is a Key Leadership Strategy [Podcast]
Why Empathy Is a Key Leadership Strategy [Podcast]

In this episode of The Marketer’s Journey, Maria Pergolino, Chief Marketing Officer at Forbes Communication...

Trends Report: What Today's Marketers Are Focused On In 2020

Download Now