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Making It to the Top: Becoming the Head of Marketing [Podcast]

What’s it like in your first year of your first job as head of marketing? For one thing, you have to build your team.

In this episode of The Marketer's Journey, I interview James Winter, VP of Marketing at Brandfolder, about his first year in his first VP marketing role.

What we talked about:

  • From job hopper to explosive growth at his first VP role
  • Sell to the buyers, not to the analysts
  • If you’re looking for the trip of a lifetime, go to Colombia

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, SpotifyStitcher, and Google Play

About the Author

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

Profile Photo of Randy Frisch