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Leading Brand + Content Strategy with a PR Background [podcast]


Episode Description

On this episode of The Marketer’s Journey, I interview Kristin Treat, VP of Corporate Marketing at Nintex. Kristin took an unusual path to becoming a senior marketing leader. She comes to the table with a PR background having worked over 25 years in PR, and though it’s an unconventional path, the foundations Kristin takes from her background are critically valuable to her as a marketing leader. Messaging and the way we communicate are key pillars of public relations that Kristin focuses on and that have helped her and Nintex find success, especially during the challenging times of the COVID-19 pandemic.

Key Takeaways

  • Success does not have to be complicated: focus on the basics, collaborate and do good work.
  • Have a learning mindset: don’t be an executive who just delegates and attends meetings. Employ a collaborative, learning approach to the day to day in order to never lose touch with the work.
  • Real world examples are so valuable in marketing and just to companies in general. It’s one thing to say “our product can solve your problem” but you need to be able to prove it.
  • It’s often argued that it’s hard to measure ROI with PR (which is true) but PR is really invaluable. PR creates opportunities to advance your brand, your product, your reputation and your messaging.

Check out this and other episodes of The Marketer’s Journey on Apple PodcastsSpotifyStitcher, and Google Play

About the Author

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

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