Integrating Content Into the Customer Journey [Podcast]

March 10, 2020 Randy Frisch

Which part of the buyer’s journey is arguably most important and often the least integrated into your team? Content.

I had a stellar conversation about marketing ownership over the entire customer journey with Steven Shapiro, VP of Marketing at CleverTap.

What we talked about:

  • The 4 Ds of taking a hiring chance
  • Integrating content is just one example of how marketing has ownership over the whole customer journey
  • Exercise makes 80 hour work weeks doable

Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

About the Author

Randy Frisch

As President and CMO, Randy runs around daily between marketing, strategy, operations, sales and execution of Uberflip's awesomeness.

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