How to Personalize Outreach for a Buying Committee [Podcast]

January 14, 2020 Randy Frisch

It’s not really a buyer’s funnel anymore. It’s a buyer’s circle—with buying committees sometimes as large at 9 or more people. Which makes things seem pretty impossible to personalize.

In this episode, I interview Meredyth Jensen, Senior Vice President of Marketing and Brand Communications at RGP:

What we talked about:

  • How taking a wandering career path can be highly advantageous
  • Communicating with buyers using the methodology they prefer
  • You can’t be fully present for your team if you’re burned out

Check out this and other episodes of The Marketer’s Journey on Apple PodcastsSpotifyStitcher, and Google Play! 

About the Author

Randy Frisch

As President and CMO, Randy runs around daily between marketing, strategy, operations, sales and execution of Uberflip's awesomeness.

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