It’s not really a buyer’s funnel anymore. It’s a buyer’s circle—with buying committees sometimes as large at 9 or more people. Which makes things seem pretty impossible to personalize.
What we talked about:
- How taking a wandering career path can be highly advantageous
- Communicating with buyers using the methodology they prefer
- You can’t be fully present for your team if you’re burned out
Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!
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