How to Engage in a Mobile-First World [Podcast]

March 24, 2020 Randy Frisch

In a mobile-first world, how do we capture engagement?

Creating a buyer’s journey that feels real, authentic, and engaging is pretty much the only way to get a B2C or even a B2B consumer not to tune out. 

In this episode, I interview Tara Ryan, CMO at Swrve, about consumer engagement and overseeing two IPOs:

What we talked about:

  • Being demand-minded is even more important than being marketing-minded
  • Consumer attention is all about value
  • How small startups can show authenticity at every stage in the buyer’s journey

Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

About the Author

Randy Frisch

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

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