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Harnessing a product led growth funnel [podcast]

 

On this episode of The Marketer’s Journey, I interview Rishi Dave, CMO at MongoDB. Rishi credits his time at Dell with shaping his journey to becoming a CMO. It’s where he worked his first marketing job with a higher up eventually taking a chance on him and providing him with a platform to become the marketer he is today. In his current role, Rishi knows that the success of his company is built on two things: a great product and a great go-to-market strategy.

On today’s episode, we chat through the particulars of the different types of go-to-market strategies, what it’s like working at a high growth company, and relying on your wife to help you take time off.

Key takeaways from this episode:

  • Answering to a board can seem scary but your board just wants you to succeed in driving growth for the company. Focus on working with your team to drive growth and communicating effectively with the board. That’s all you need to do.
  • It’s important to keep in mind that users should be able to choose how they want to interact with your company, and it’s the job of a good marketing team to ensure that you’re not stepping on each other’s toes and duplicating efforts.
  • As a CMO and a marketer in general, it’s important to try new things but you will likely gravitate towards companies at a certain stage because this will define your roles and responsibilities. 

Check out this and other episodes of The Marketer’s Journey on Apple PodcastsSpotifyStitcher, and Google Play

About the Author

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

Profile Photo of Randy Frisch