Growth Hacking Yourself Out of a Job [Podcast]

February 4, 2020 Randy Frisch

Does the term “growth hacking” make you cringe?

What if we called it “analytically measuring ROI conversion rates at each point of the funnel and applying ingenuitive methods to the customer journey”?

On this episode, I interview Patrick Edmonds, CMO at Proposify, about explosive growth.

What we talked about:

  • Is the quick path to CMO a good or bad thing?
  • How to balance two execs who each focus on demand and content communications
  • Don’t let vacation days pile up. Take a staycation instead.

Check out this and other episodes of The Marketer’s Journey on Apple PodcastsSpotifyStitcher, and Google Play

About the Author

Randy Frisch

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

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