Does the term “growth hacking” make you cringe?
What if we called it “analytically measuring ROI conversion rates at each point of the funnel and applying ingenuitive methods to the customer journey”?
What we talked about:
- Is the quick path to CMO a good or bad thing?
- How to balance two execs who each focus on demand and content communications
- Don’t let vacation days pile up. Take a staycation instead.