On this episode of The Marketer’s Journey, I interview Udi Ledergor, CMO at Gong. Udi gets vulnerable about the challenges he's faced helping to scale the organization to over $7 billion in value and over 1,200 employees—60 of whom are marketers—as marketer number one. He discusses some of the obstacles and realities of each growth stage, including self-doubt, marketing in a downturn, and more.
Key takeaways from this episode:
- Get inside your buyer’s head. As someone who has been a marketing leader at five different companies throughout his career, Udi has learned that he always does his best work when he can truly get into the shoes of the company’s buyer persona. From that perspective, he says, it’s much easier to understand what the buyer’s day looks like, why they might care about the product, and how the company can add value to their life.
- Know when to delegate. As a leader, Udi is wise enough to know that he’s not going to be the right fit for every single project, campaign, or function within the company’s marketing team. He’s big on recognizing his own weaknesses, and he delegates work when he feels someone else will be more skilled or passionate in the role.
- Be well-rounded. Udi believes a good CMO should balance an analytical mindset with creativity and out-of-the-box thinking. Maintaining a strategic perspective is another key to success: marketers need to be able to see the big picture and take a long-term view of the journey—beyond the current quarter or year.