It's never been more important to ensure our customers have a thorough understanding of our message. As marketers, we all need to amplify our messages with more clarity and more colorful storytelling.
In this episode, I interview Sean Pasternak, AVP of Global External Communications at Manulife about telling a brand story for a company focused on regulatory products, in a post-COVID society.
Key takeaways from this episode:
Crossing over “to the dark side” from working as a media professional to working on an internal brand communications team
Why telling brand stories are so crucial in today’s landscape
The role of traditional PR in an evolving society