It's never been more important to ensure our customers have a thorough understanding of our message. As marketers, we all need to amplify our messages with more clarity and more colorful storytelling.
In this episode, I interview Sean Pasternak, AVP of Global External Communications at Manulife about telling a brand story for a company focused on regulatory products, in a post-COVID society.
Key takeaways from this episode:
Crossing over “to the dark side” from working as a media professional to working on an internal brand communications team
Why telling brand stories are so crucial in today’s landscape
The role of traditional PR in an evolving society
Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!
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