Amplifying Your Brand’s Message [Podcast]

August 10, 2020 Randy Frisch

It's never been more important to ensure our customers have a thorough understanding of our message. As marketers, we all need to amplify our messages with more clarity and more colorful storytelling.

In this episode, I interview Sean Pasternak, AVP of Global External Communications at Manulife about telling a brand story for a company focused on regulatory products, in a post-COVID society.

Key takeaways from this episode:

  • Crossing over “to the dark side” from working as a media professional to working on an internal brand communications team

  • Why telling brand stories are so crucial in today’s landscape 

  • The role of traditional PR in an evolving society 

Check out this and other episodes of The Marketer’s Journey on Apple PodcastsSpotify, Stitcher, and Google Play!

About the Author

Randy Frisch

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

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