On this episode of The Marketer’s Journey, I interview Lynne Capozzi, CMO of Acquia. Lynne did what she calls a “boomerang” in that she left her job at Acquia to pursue other passions and opportunities and ended up eventually returning as their CMO years later. According to Lynne, the company was at such a different stage in the growth cycle that it was like starting fresh, and she viewed it as such. She treated it as though she was brand new and erased what she knew from her past life at Acquia. Sometimes, in cases such as Lynne’s, the opportunity to come back is far from a step back, it’s an opportunity to bring your new skills and knowledge to a workplace you know and love. On today’s episode we discuss Lynne’s role as a CMO across different company growth cycles and the importance of both product marketing and customer marketing in our changing economic climate.
Key takeaways from this episode:
- As marketers we need to get rid of the jargon in our content. There is more content than ever before which makes it even more important to be genuine. If you’re not genuine, people will notice-- and they will leave.
- Sales is the front line to the customer but product marketing and product management are right behind them so they should have a direct line to your customers as well.
- There should be absolutely no shame in “boomeranging” back to a company. In many cases it can be seen and treated as a totally new opportunity, especially in cases like Lynne’s where she returned to a company at a completely different stage in their growth cycle.