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Achieving 4x Growth Using Content Marketing [Podcast]

How’d you like to be the CMO that takes your org from 30M to 100M in less than a decade?

To do that, you’ll have to drill down into content marketing.

In this episode, I interview Joshua Leatherman, CMO at Service Express, about his content marketing wins.

What we talked about:

  • Hire the will, teach the skill
  • How to bring the buyer in to your content marketing approach
  • Going all in on content
  • Not waiting for a big vacation but making the weekends meaningful

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

About the Author

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

Profile Photo of Randy Frisch