Visual content isn't only about creating infographics. Head of Marketing at CrowdRiff, Amrita Chandra, shares ways to create a visual content strategy and even how to get user generated content (visual or otherwise).
Amrita has been the head of marketing at multiple startups since 2000. During this time, she has developed domain expertise in positioning and strategy, demand generation, inbound marketing, and customer/community marketing as well as soft skills around structuring and managing teams, managing department budgets, hiring and nurturing talent. She currently runs marketing at CrowdRiff, where she has become a thought leader in the visual content space.
The role of visual content for brands
Photo stories vs. written stories
Defining your visual brand identity
Where design sits: structuring your organization
User-generated content tips
Creating content at events
Building visual content into your overall content strategy
- Types of stories that lend themselves to visual content
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