To best prove ROI, tracking is essential, but start tracking everything and you may overwhelm yourself with too many tools.
Kissmetrics’ Thue Madsen (Marketing Ops) and Andy Wyatt (Product Marketing) walk us through the best practices for implementing analytics within your organization. Learn how to make the right choices for platforms for your organization and how to ensure you're getting the most out of the metrics you report on.
Andy is on the Product team at Kissmetrics where he spends his days living directly in between sales, product, and marketing. His background is in technology sales and marketing, and he studied Marketing at the University of Arizona.
Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in San Francisco, which is also how he ended up at Kissmetrics. Whenever Thue is not trying to automate everything around him, you can find him climbing, hiking in the Sierras, and brewing beer at home.
- New to analytics? Less can be more
- Framework for creating a tracking plan
- Avoiding data overload
- Tracking vs. reporting: what's the difference?
- Who should be involved when implementing a new tool?
- How to keep track of keeping track
- How to audit your analytics setup
- Selling an analytics tool to upper management
- Determining which numbers to report on when using multiple tools
- Analytics Tracking Best Practices [SlideShare]
Quick tracking template:
Why are we collecting this data?
What is it that we’re trying to solve?
What is being recorded?
How are we getting it?
When does the tracking script fire?